Kai Cenat's subathon leads to him gain over 300k subscribers on Twitch, the most of all time. The record was previously 283k subs held by Ludwig after he did his subathon in 2021. Adin Ross has also continued his shenanigans and has found himself completely banned on Twitch. Looks like the whole Kick thing really needs to work out for him. We also have a desperation move by Adidas who is brining Kanye back into the picture after they recorded $1.3Billion in losses since they parted ways. It's all fun and games until the bottom line is at risk. 

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