The European Startup Show

Kair Käsper and Martin Kõiva, the Co-Founders of Klaus on: The Importance of Community for Building Great Products Customers Actually Want; Brand Building and its Link to Culture; Customer Support and Key Trends

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  • [1:34] - Background of how they came up with the idea.
  • [3:48] - What does Klaus do
  • [6:30] - What are the trends in the market you are trying to capitalize on and why now?
  • [12:53] - What is your advice to founders who are not technical and need to find a technical founder?
  • [14:46] - How do hackathons work?
  • [15:17] - How did you get your funding?
  • [16:47] - What was your growth strategy in the early days?
  • [19:31] - What did you focus on in your early days and how did you prioritize product, community building, and brand building?
  • [23:06] - How did you recruit in the early days to ensure you built a certain type of culture and balance that with the need to also be diverse?
  • [25:35] - How did you set up your initial system of leads and what advice would you give other entrepreneurs.
  • [30:20] - What are the trends in customer support and what is the future of Klaus


Links

Company: Klaus


Books:

The Hard Thing About Hard Things by Ben Horowitz 

Principals by Ray Dalio


...more
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The European Startup ShowBy Anita Moorthy
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