On today’s episode of Mastering Retention, Kaitlyn Kincaid, lead economic and monetization designer at Rovio Entertainment Corporation joins today’s episode to talk all about game economy design. From what is a game economy, how to build it correctly to how to better use your data to improve your game.

Key topics from today’s episode:

• What is the game economy?
• The importance of understanding the psychology of players
• How to design a game from the beginning to have a good economy
• Things that every game product manager or game designer should know about the game economy
• Tip and tricks to get better at data analysis
• How to think about retention and monetization together?
• Understanding you audience
• Putting fun over money (always!)
• Her retention tip!