In this episode of Kajabi in 5 Minutes, we dive into the concept of offers within Kajabi—covering what they are, why they matter, and how they empower you to manage payments, access, and products. This episode sets the stage for a multi-part exploration into the wide possibilities Kajabi offers, including checkout options, payment plans, coupons, upsells, email automations, and more.

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Hello, and welcome to another episode of Kajabi in 5 Minutes. Today, I’m going to talk about offers in Kajabi—what they are and how you use them. Offers are central to Kajabi because they are how you collect payments or grant access to your products.

This is a big topic, so I’ll be spending several episodes explaining all the possibilities. Kajabi offers a lot in this area, with countless options to customize your sales and delivery experience.

At its core, an offer in Kajabi allows you to put a checkout page in front of your customers. This is the user-facing aspect where clients can purchase or sign up for free content and then receive access to your product.

Offers are how you collect money inside Kajabi—the only way to do so—and how you control product delivery. They manage:

On the front end, offers create a streamlined checkout experience. Customers see the offer page, complete their purchase or signup, and move through the funnel.

On the back end, offers connect to automations and workflows that users don’t see but which control follow-up actions like emails, product access, and more.

Kajabi offers many ways to structure payments:

You can also decide what happens immediately after purchase—whether customers see an upsell, a bump offer, a thank you page, or are directed to your product library.

Offers integrate with Kajabi automations, allowing you to customize what emails are sent (default, custom, or none), collect passwords during checkout, and set other triggers that enhance the customer experience.

This episode is just the beginning. Over the next few episodes, I’ll cover:

Stay tuned to learn everything there is to know about leveraging offers to grow your business!

Let me know if you'd like me to tailor this further or include anything else!