In this episode of Differentiate or Die, hosts Cameron Olds and Dallin Merrill tackle the challenge of standing out in the crowded online course platform market, focusing on Kajabi and Teachable. They dive into how these platforms target creators and influencers, offering tools to monetize expertise through courses, memberships, and more. Analyzing their websites, the hosts praise Kajabi’s clear, aspirational messaging—like “Dream it, build it, monetize it” and its emphasis on multiple revenue streams—while noting Teachable’s similar approach but weaker differentiation. Both platforms lack strong problem-focused language, leaving room for improvement. Cameron and Dallin explore why niching down isn’t enough when competitors mirror your strategy and discuss how to build a lasting competitive moat.

Tune in for actionable insights on crafting a unique brand identity in a saturated market.

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