Kanye is the king of hype but does that translate into money? A failed fashion line and fake church for a gospel album he now is going for hype to sell a upcoming album but will that translate into real buying power? GAP is betting on it. But with a 62 percent drop in sales for the Kylie Cosmetics, poor sales for KKW Beauty, and Kanye last fashion show a bust will this last move close GAP up for good?