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Kara Swisher's Tech Burn Book: Inside Silicon Valley's Wildest Ride


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  • Swisher's no-holds-barred approach: She is known for her direct and sometimes confrontational interview style, and her willingness to challenge powerful figures in the tech industry. Sheryl Sandberg noted it's a joke in Silicon Valley to be wary of memos reaching Kara.
  • Her early days covering tech: Swisher began covering the internet in the early 1990s for theWashington Post. She recounts early experiences such as downloading Calvin and Hobbes and reporting on the debut of the Sony PlayStation.
  • Key figures and companies: The book includes anecdotes and observations about figures like Steve Jobs, Bill Gates, Jeff Bezos, Elon Musk, Mark Zuckerberg and companies like AOL, Google, Facebook/Meta, and Amazon.
  • Dot-com bubble and its aftermath: Swisher witnessed the rise and fall of numerous internet companies during the dot-com bubble, and the AOL/Time Warner merger. She discusses the "end of the beginning" after the crash and the emergence of important companies from the ashes.
  • Ethical concerns and the "Prick to Productivity Ratio": Swisher reflects on the ethical challenges posed by the tech industry, including issues of privacy, misinformation, and the concentration of power. She has a "Prick to Productivity Ratio" to judge powerful people.
  • Clash of Silicon Valley with Hollywood and media: The book touches on the tensions between the tech industry and traditional media and entertainment companies, as well as the disruption caused by streaming services like Netflix and Hulu.
  • Swisher's personal journey: The book also delves into Swisher's personal life, including her experiences as a lesbian in the tech world, her health challenges, and her evolving views on the industry she covers.
  • AI and the future: Swisher expresses concerns about the power of AI and the need for accountability in the tech industry.
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Note Lab Mode by cloutfit.aiBy cloutfit.ai