Jeff Eaton and Karen McGrane discuss the rise of mobile; the challenges of transitioning to reusable content; and Karen's new book, Content Strategy for Mobile.

Mentioned in this episode:

Content Strategy for Mobile at A Book Apart
Making the Most of Mobile from Web Content 2011
Uncle Sam Wants You to Optimize Your Content for Mobile

Jeff Eaton and Karen McGrane discuss the rise of mobile; the challenges of transitioning to reusable content; and Karen's new book, Content Strategy for Mobile. Mentioned in this episode: Content Strategy for Mobile at A Book Apart Making the Most of Mobile from Web Content 2011 Uncle Sam Wants You to Optimize Your Content for Mobile

Karen McGrane on Content Strategy for Mobile

Cheeky conversations about content strategy, riveting tales of projects gone off-the-rails, and reflections on life in the trenches of digital publishing.

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Karen McGrane on Content Strategy for Mobile

Karen McGrane on Content Strategy for Mobile