By Adam Turteltaub

Who are you talking to? When you think about all the employees in your organization, who do you see in your mind? You probably, and should, think of several people: the person in the plant, the R&D people, the sales team. They all have different needs, maybe even different cultures.

Adam Balfour, Carsten Tams and Karen Moore (LinkedIn), each of whom is a veteran compliance professional, explain in this podcast why it’s so important to truly know who the people are in your organization and the risks they interact with. They explain that you have to take the time to get in their heads to understand what their needs are and how best to communicate with them.

One technique they advocate for is developing personas: Create fictional, yet realistic descriptions of the types of people in your organization. That will help you better flesh out who they are, their goals and their skills. This process also helps you stand in their shoes and understand not what you want to say but how they are likely to interpret and use that information.

Listen in to learn more about how to bring your workforce to life in front of you and have a real impact on their behavior.

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