July 12, 2016

Kareo - Independent Practice Innovator

33 minutes

Physician, Innovator, and Entrepreneur

Meet Dr. Tom Giannulli; Chief Medical Officer for Kareo and independent practice innovator. As both a physician and an entrepreneur, Dr. Giannulli is something of a modern-day Edison - creating, developing and testing digital health innovations in his own healthcare practice. As an independent practitioner, he offers a unique perspective and the capability to de real-time testing of the innovative ideas at Kareo. During our interview, we talked about innovation, the needs of the small healthcare practice and, of course, social media. Listen to our conversation or drop in at the time stamps below:

Podcast Time Stamps:

00:00 Introduction 00:55 Meet Dr. Tom Giannaulli, CMIO, Kareo 01:25 Kareo's use of social media 01:55 Leadership team at Kareo is active in social media 02:21 Was social media part of your pre-Kareo career? 02:41 How did you manage to be a physician and an entrepreneur? 03:40 Technology an interest early on 04:22 Do your kids love technology? 04:48 Kareo's history 05:50 What's the difference between the marketing platform and Doctor Base? 07:05 Difference between patient portal and physician review site 08:10 Where are you allowed to post content? 08:32 Tracking review sites - as many as 60-80 09:22 Review sites - Are all reviews published? 10:43 Need more review to balance all opinions 11:30 It's like trying to get podcast reviews! (Shameless plug - Review here!) 12:16 What is a "small" healthcare practice? 12:54 How are your services offered? 13:25 How labor intensive is the ongoing training and support for Kareo? 14:25 Are your new clients new to EHR or transfering from another platform 14:42 How do you manage to be the CMIO for Kareo and a practicing physician? 15:57 Is Kareo a virtual company? 16:17 Who wins the arguments - the Physician or the Entrepreneur? 17:35 Physician's time spent with EHR - is it better than the "good old days"? 19:35 Heads Up Medicine - Training to use tablet and remain engaged with patient 21:00 Gesture-based software 21:56 Digital Health & Snake Oil 24:05 Vetting medial apps 24:44 How does the Kareo platform help the small healthcare practice do marketing 26:00 Claim your space - how does the Kareo platform update online information? 27:03 What are you developing now? 27:40 KareoChat - Who's participating? 28:15 Crafting blog posts and subject matter expert to lead 29:28 Why is social media important to an independent practice? 31:41 Social Media Tip: Hannah Prince. "Use interactive content"

Storify of April 28th TweetChat led by Janet Kennedy of Get Social Health (that's me!)

Dr. Tom Giannulli