In this convo, Yudu (247 Artists) speak with Karim Lateef about the role of a Brand partnership in an artist's journey. Karim has been in the marketing and brand partnerships space for over a decade and has worked with some of the biggest brands and artists during that time.   

This is an important convo as many artists don't realize that there are actual people behind the brand partnerships, and understanding how they think, feel, and what goes into decision making should make brand outreach simpler.   

Watch this episode and comment below with your thoughts on this convo. What did you learn? What could we have covered that we missed?