Rexhen Doda interviews Karina Víquez Murillo, founder of Numu Careers in Costa Rica. Karina shares her journey from traditional roles to coaching, driven by a pandemic-fueled need for accessible career strategy. She helps clients, predominantly women, transition to purpose-driven organizations, emphasizing LinkedIn optimization and proactive career planning. Initially reliant on referrals, she's now expanding via social media and speaking engagements, aiming for team growth while maintaining personalized, high-quality service. Karina discusses challenges like segmentation and the perception of coaching, preferring to be a "facilitator" guiding clients to align purpose with their careers.

Find Karina Víquez Murillo:

• LinkedIn: https://www.linkedin.com/in/karinaviquezm/

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