In this episode of Social Proof by Verbatim, I chat with Karine Hsu, Founder of Assembly, a next-gen social media management platform trusted by top tech companies. Karine shares how Assembly was born out of frustrations with existing tools and dives deep into their scrappy early go-to-market strategy. From leveraging her network to mastering content marketing, Karine breaks down what it takes to scale a startup in the marketing tech world.