Marketing Automation expert, Karis Koehn, joins the show for a quick episode recorded live at the Lead Generation World Conference in Denver, CO. Karis is currently Vice President of Sales at Volly and is currently a Board Member at LeadsCouncil. In this episode, Karis catches us up on the Volly marketing platform and it's all-in-one solutions. She discusses her presentation at the conference titled "Building Successful Customer Journeys" and reviews some of the best practices currently being used by top lenders. We also cover some of the best practices to use when sending emails to customers and how to use the interaction points with those customers to optimize your workflow and conversion rates. Lastly, we examine the topic of email deliverability and what steps lenders are using to ensure they optimize inbox placement with their customers.