Karissa Breen, or KB as she’s better known, started KBI after recognising too few cyber companies were able to engage and communicate with their target audience on a human level. In other words, while they may be experts in technology, they have no clue when it came to marketing their product. In this episode of IDentity Today, Blair and Karissa outline how to talk intelligently about cyber security and technology in order to build awareness, understanding and trust. They look at the opportunity to become a thought leader in the space and how to be more genuine when it comes to messaging and communications, as well as the advantages of sharing your own entrepreneurial journey. Importantly, they explore how the Australian culture of “tall poppy syndrome” is impacting the nation’s ability to become a leading provider and exporter of cyber capability. CREDITS Host: Blair Crawford, Co-founder and Managing Director, Daltrey Guest: Karissa Breen, Founder and CEO, KBI Producer: Dan McHugh WANT MORE IDENTITY NEWS? Read our blog and subscribe to our newsletter www.daltrey.com.au/blog/ Follow us on LinkedIn www.linkedin.com/company/daltrey/ Follow us on Twitter #IdentityToday twitter.com/DaltreyID LET’S CHAT If you have press inquiries, a listener question or want to be a guest on the show, email us at [email protected]