You’re sitting down to dinner and realize you’d like to have a glass of wine with your meal—but there’s no wine in the house. What do you do?

In a few key cities, mainly in California, instead of having to run out to a liquor store, you can now pull out your smart phone, and that bottle of wine will magically appear at your door in about a half hour.

Of course, it’s not magic. It’s Saucey, an on-demand alcohol delivery startup.

Listen to Karl Ulrich and Chris talk about the pain of working in a heavily regulated industry, like alcohol, and why Chris was convinced that there was a desire for Saucey that Instacart just didn't meet.