This (Story) World Exists

Karol Severin: The Era of Attention Inflation


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The entertainment industry is going through a major transition right now. The players are the same, but new winners are emerging. So how did we get here? Here to guide us is Karol Severin, the co-founder and VP of data at MIDiA Research, a think tank that specializes in understanding media and entertainment markets and audiences through data-driven insight. We sat down with Karol to discuss:​

  • The growing challenge of earning audience focus​
  • The tension between entertainment and multitasking​
  • The importance of engaging with fandom​
  • And the cultural role of gaming in the 2020s.​
  • ...more
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    This (Story) World ExistsBy @thisstoryworldexists