A relatively young company, Banijay International has made tremendous gains in the format market since it arrived on the scene just over two years ago. Karoline Spodsberg, the managing director of Banijay International, says the focus hasn’t been to have the biggest catalogue out there, but to have the best. To do so, Banijay International has tried to secure relationships with the strongest creatives from all over the world, Spodsberg says. Third-party deals have complemented the content coming from the subsidiaries housed within the larger Banijay Group.

With this slate, Banijay International has been making inroads in emerging markets, including the Middle East. Spodsberg says Asia and South America are two key areas of interest currently. The company recently wrapped agreements for two of its formats, Date My Car and Super Star Ding Dong, in China. Spodsberg has noticed more unscripted formats popping up in Latin America, and notes that Banijay’s entertainment-driven catalogue works well for this region. Spodsberg elaborates on the strategy for emerging markets, including cracking into India, in this video interview.