May 30, 2025

Kass & Mike Lazerow — Shoveling Shit: A Love Story About The Entrepreneur’s Messy Path to Success, Building Golf.com & Selling Buddy Media to Salesforce

57 minutes

Today on The Casey Adams Show, I’m joined by Kass and Mike Lazerow — the powerhouse couple behind Golf.com and Buddy Media, and co-authors of Shoveling Shit: A Love Story About The Entrepreneur’s Messy Path to Success. From launching startups to navigating marriage and business together, Kass and Mike bring a raw, honest perspective to what it really takes to build and exit successful companies — while building a life together.

In this episode, we dive into their one-of-a-kind love story that began with an email proposal, the ups and downs of building businesses as a couple, and what inspired them to write so candidly about the messy side of entrepreneurship. We cover their early days, fundraising strategies, the sale of Buddy Media to Salesforce for nearly $800 million, and the emotional journey behind it all. Whether you’re a founder, in a relationship, or both — this one will hit home.

Buy the book: https://shovelingshit.com/
Follow Kass & Mike: https://www.instagram.com/kassandmike/

Chapters:
00:00 Introduction to the Lazerow Story
02:59 The Journey of Love and Business
05:46 Building Trust in Relationships
08:48 The Decision to Write a Book
11:58 The Evolution of Golf.com
15:00 Navigating Challenges and Setbacks
17:53 Fundraising Insights and Strategies
20:52 The Importance of Relationships in Business
23:51 Gary Vee and the Power of Consistency
31:28 The Early Days of Entrepreneurship
33:02 Buddy Media and the Social Media Revolution
36:20 The Impact of Facebook on Society
39:04 Navigating the Challenges of Entrepreneurship
41:34 The Emotional Journey of a Billion Dollar Exit
47:39 Looking Ahead: Future Aspirations and Giving Back

...more