Walking into Muddy's Bake Shop in Memphis, Tennessee is more than entering a carb-lover's utopia; it's a living, breathing master class in customer service. And even further behind the curtain is Kat Gordon, the shop's founder and owner, and the brains behind her company's stellar service and top-notch customer experience. Inside Source asked Kat our questions about the importance of a supportive community, learning from failures, and why we need to give (and receive!) "fearless feedback."