In this episode of Business Ninjas, Andrew Lippman sits down with Derek Weeks, Chief Marketing Officer at Katalon Inc. and author of Unfair Mindshare, to explore the transformative power of community-led marketing and innovation in quality assurance.

What you’ll learn in this episode:

• 🚀 The Katalon Journey: How Katalon is helping businesses worldwide automate software testing for flawless user experiences.
• 🤝 Building a 100,000-Strong Community: Derek shares insights on how Katalon’s global community fosters collaboration and accelerates growth.
• 🔍 From Product to Purpose: Why outcomes matter more than features—and how Katalon is changing the game.
• 🧠 AI in Action: How Katalon leverages AI to enhance customer engagement and streamline operations.
• 📚 Unfair Mindshare: Derek’s approach to community-led growth and its impact on modern marketing strategies.

Derek also dives into the challenges and rewards of scaling a high-growth business, the importance of authenticity in marketing, and why building trust is the key to long-term success. Whether you’re in marketing, tech, or just curious about the future of community-driven innovation, this episode is packed with actionable insights and inspiration.

Learn more:

 • Explore Katalon: www.katalon.com

 • Connect with Derek on LinkedIn for more tips and insights!

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