The Hard Part with Evan McCann

Kate Bouchard from Loba Wellness

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Kate Bouchard is the CEO and Founder of Loba Wellness.


Loba helps people create healthy habits by bringing technology and smart design to the wellness-minded.

They are building a platform that streamlines pill and supplement management for consumers, practitioners, and suppliers - starting with our smart supplement organizer and the Loba App.


Takeaways

  • Branding and building an emotional connection with your customer.
  • The benefits and skills gained from working in an agency model.
  • The inspiration for Loba came from a personal need.
  • Prototyping a physical product.
  • Creating a seamless experience between physical product and software.
  • The B2B opportunites that Loba is creating.
  • Aesthetics and the unboxing experience.
  • Raising capital.
  • Building a network of advisors and mentors.
  • Building word-of-mouth as your top channel.


    • Chapters

    00:00 Introduction and Background in Marketing

    04:17 The Inspiration and Journey of Loba

    09:07 Creating a Seamless User Experience

    11:00 Exploring B2B Opportunities in Healthcare

    26:02 Raising Capital and Finding the Right Investors

    27:43 Building a Supportive Network as a Founder

    30:34 Harnessing the Power of Authenticity in Social Media Marketing


    Keywords

    marketing, branding, emotional connection, agency model, entrepreneurship, inspiration, prototype, software, physical product, B2B, healthcare, aesthetics, unboxing experience, fundraising, support

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    The Hard Part with Evan McCannBy Evan McCann