How can web3 and the metaverse drive deeper consumer connections for one of the world’s leading CPG brands?

Our guest on our Season 2 premiere is Kate Brady, the Head of Next Gen DTC Connections & Innovation at PepsiCo. Kate and her team enable and accelerate PepsiCo’s engagement directly with its customers, including by leveraging web3 technologies & metaverse experiences.

In this episode, Kate explains how PepsiCo leverages web3 to forge direct customer connections, discusses some of the big case studies from PepsiCo’s portfolio using NFTs, POAPs, and metaverse experiences, and shares key learnings and insights from the company’s web3 journey.

Show Notes:
0:00 Episode Announcement
0:35 Show intro
2:12 Kate’s intro and PepsiCo career prior to Web3
6:28 Kate explains the Next Gen DTC Connections and Innovation Team
9:48 An overview of PepsiCo’s Web3 Center of Enablement
11:37 A walk-through of PepsiCo case studies starting with Pepsi Mic Drop
13:05 An overview of the Gatorade Player of the Year activation
15:00 Kate explains POAPs and how PepsiCo is leveraging them with the BBMAs
17:01 LIFEWTR’s activation at Art Basel
17:35 Mtn Dew’s Call of Duty activation
20:03 Kate details Cheetos / Chesterville
22:54 Kate shares some of PepsiCo’s global case studies with Sabritas and De Todito
24:44 Sponsored message from Hang
27:14 How Frito Lay used packaging to connect with consumers
29:01 Kate explains the Pepsi Mic Drop 2.0 activation
30:49 How PepsiCo measures success across the portfolio of its activations
32:37 How Kate’s priorities have shifted since the first Mic Drop activation
34:56 Kate shares trends that may drive future activations
35:57 Kate shares roadblocks and barriers that she faces in the industry
37:23 An overview of internal workings and bringing Web3 into PepsiCo
39:23 Kate’s shoutouts and job opportunities
41:20 Wrap-up
41:36 Closing

Show Resources:
Kate Brady on LinkedIn: https://www.linkedin.com/in/katebrady1007/
Kate Brady on Twitter: https://twitter.com/katebrady1007?lang=en
PepsiCo’s Website: https://www.pepsico.com/
PepsiCo’s Job Board: https://www.pepsicojobs.com/main

Show Sponsor:
Hang.xyz: https://www.hang.xyz/

Show Website:
https://www.web2point5.io

Subscribe to Show Newsletter:
https://newsletter.web2point5.io/subscribe

Show Credits:
Dana Hork (Founder, Host, Producer)
Ron Passaro (Co-Producer/Editor)
Seton Rossini (Brand Design/Cover Art)

DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.