This episode features the wonderful Kate Proykova.  Kate is a Digital Marketing Strategist and Implementor, her real skill is identifying differentiators for business. Kate talks about her unique approach usually with start-up tech companies. She focuses on solely the marketing side of things identifying the best awareness and conversion opportunities. She does this by really understanding the journey currently of their audience. Advanced tagging of the pages and going the extra mile page-wise is key to her success for example she uses the example of adding in-depth relevant content to product pages across the site. This action alone increased the conversion of the example website by double digits. She highlights LinkedIn as a great b2b traffic source one of her strategies for content is using the director's profiles, sharing and tagging their content with the business profile has really helped increase the awareness of posts. She also highlights Canva as a great resource for creating content. This a good episode for anyone looking to understand more about identifying marketing differentiators for business.