Storyhunter co-founder Alex Ragir went to sate down with Kate Whitney, the director of digital for Pernod Ricard, the world's second-largest liquor distiller, during New York's Advertising Week. Alex and Kate discussed the importance of authenticity in today's media saturated world, the state of the digital video industry, the power of brand loyalty and  the three pillars of Absolut Vodka's content strategy.

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