In this episode, Melinda Emerson chats with Kate Winkler, CEO of Ruby, about transitioning from a founder-run business to a larger scale operation. They delve into the importance of data analytics, trust, and reputation, and discuss differentiating sales and customer service systems. They also talk about balancing a full-time job with a new business, the value of outsourcing, and share valuable business resources.

(0:00) Introduction and Guest: Kate Winkler, CEO of Ruby

(1:37) Sponsor: Melinda Emerson's book giveaway

(7:33) Transitioning from a founder-run business to a larger scale operation

(12:26) Utilizing data analytics in business operations

(14:49) Importance of trust and reputation in a service business

(23:12) Importance of creating and differentiating sales and customer service systems

(28:01) Balancing a full-time job and a fledgling business: Ruby's role

(31:44) The value of outsourcing and determining the right time

(34:21) Sharing favorite business resources: podcasts, apps, and books

(38:06) Sponsor: Melinda's new book launch and SmallBizLady University course promotion

(38:50) End of podcast message and closing thoughts