Katerina Schneider is the founder and CEO of Ritual, a health technology company that is reinventing the vitamin. Ritual's number one priority is traceability so customers know where all the ingredients come from and why it’s there.

We spoke with Kat about her early days immigrating with her family to the U.S. from the former Soviet Union and living in a welfare hotel in Brooklyn, working at Lehman Brothers on Wall Street during the crash of 2008, leaving her job as a VC to start Ritual when she was 4 months pregnant, her advice for entrepreneurs and what she thinks is the top skill every entrepreneur should have, the issues she sees with the vitamin industry and where it’s headed, and much more!

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