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You made a big bet with your new positioning, how do you make sure it hits the mark when rolling it out?
Katey Mokelke knows what it takes to successfully navigate the “last mile” of a strategic positioning initiative. Based on her leadership of more than 50 engagements in the past seven years as a Firebrick positioning consultant, Katey discusses the keys to activating a new positioning for maximum impact, including:
The post Katey Mokelke: Hitting the bullseye with Positioning appeared first on Firebrick Consulting.
You made a big bet with your new positioning, how do you make sure it hits the mark when rolling it out?
Katey Mokelke knows what it takes to successfully navigate the “last mile” of a strategic positioning initiative. Based on her leadership of more than 50 engagements in the past seven years as a Firebrick positioning consultant, Katey discusses the keys to activating a new positioning for maximum impact, including:
The post Katey Mokelke: Hitting the bullseye with Positioning appeared first on Firebrick Consulting.