Katharina is a Business Psychologist and the Managing Director at InnovationBubble. They are a business consultancy who use behavioural science to understand how organisations and brands really work.

She’s advised companies like Virgin Atlantic, TalkTalk and Habito on finding the hidden psychological influences that affect their business strategies.

She talks about the difference between truth and purpose, the importance of getting your values right from the beginning, the facts about fluffy towels in travel and eye implants.