Long awaited guest of the podcast, Katherine Campbell, Chief Digital Officer of Assurance Financial, joins us on Lead Management Masterminds to talk shop and inform listeners on the true power and path of digital marketing and technology in mortgage. Katherine has a remarkable resume, beginning her career over 20 years ago in the blooming startup sector in San Francisco, being present for such foundational moments as creating digital KPI's, web page design, and truly learning which 50% of your marketing works. Her work led her to be on the forefront of digital marketing and tech and she has blazed a trail covered in industry accolades, which Scott will review! Our discussion touches on evolving consumer expectations in a digital landscape, how to approach outbound dialing to customers based on point of origin, and what Katherine expects to see change in a post-covid mortgage marketplace. If you want to take your digital experience to the next level, you will not want to miss out on this episode!