This month we talk with Katherine Trebeck, the Advocacy and Influencing Lead for the Wellbeing Economy Alliance (WEAll), Co-founder of the Wellbeing Economy Governments partnership (WEGo), Senior Visiting Researcher University of Strathclyde, and Honorary Professor University of the West of Scotland. She is an advocate and pioneer for the wellbeing economy approach to economics and the world. The concept of the wellbeing economy grows out of the recognition that the economy is embedded within society, and society is embedded within the environment. However, under the current system, social wellbeing and environmental wellbeing are secondary to, and sacrificed for, the wellbeing of the economy. A wellbeing economy is based on the idea that the economy should take into account and work to ensure social and environmental wellbeing. The concept is universal, but it is not prescriptive –the implementation is very multifaceted and based on local priorities – and it is possible to see how many countries are putting this concept into practice via WEGo.

Tweet at Katherine: @ktrebeck

The Wellbeing Economy Alliance (WEAll): https://wellbeingeconomy.org/

Info on the Wellbeing Economy Governments partnership (WEGo): https://wellbeingeconomy.org/wego

PM Nicola Sturgeon’s TED talk “Why governments should prioritize well-being”: watch on WEGo or here