This episode of the CPG scoop features Kathleen Perreault, Sr. manager Shopper marketing at Wells Enterprises. Kathleen discusses her career journey, which has included work on iconic brands such as Mac and cheese and ice cream for Hillshire Foods and Tyson Foods. She joins Jennifer Silverberg and Risa Crandall to discuss marketing today, with an emphasis on consumer-centricity. Kathleen shares how Wells' digital capabilities have developed over time in response to changes in the marketplace. She also offers advice for those entering or currently working in the CPG industry during times of change.