Kathrin Jesse is CEO of BBDO Germany, one of the top ten creative agencies in Germany, working with clients such as Allianz, Porsche, Lidl, Meta, 1&1 and E.ON. 

In this episode, Kathrin talks about:

• Being a real person as a leader, and being a good fit for the times
• How parenting has strengthened her predictability, consistency and intentionality
• Why taking on the CEO role was a risk for her and the firm
• Sticking to plans and yet being able to handle curve balls
• The power of being transparent
• Seeing the learning opportunity in every challenge

Kathrin joined BBDO in January 2023 from the Switzerland-based Wirz Group, where she was Chief Strategy Officer and co-owner from 2021. Before this, Kathrin was a member of the management team at DDB Berlin. She has almost 20 years of professional experience gained at well-known creative agencies including Scholz & Friends, Grey and Saatchi & Saatchi.

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