Kathryn Carter, General Manager ANZ, South East Asia & Hong Kong at Snap Inc, sits down with host Mark Jones to discuss marketing to Gen Z, and how brands can leverage this audience's love of sharing to amplify brand messages.

Resources

• Snap Originals
• Industry: Snapchat's first B2B marketing push is a timely, smart move
• Screen Australia partners with Snapchat on original scripted content

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