The necessity of balance between doing and telling that is learned throughout the years working in marketing is one of the most important skill sets to master for any marketer.

That skill comes from doing lots of things, trying a variety of tactics and being able to recognize when to unpack the value of all  actions to the involved stakeholders. 

Perfecting that balance doesn't happen overnight. A lot of the time that balance is tough.

On this episode of the Radically Transparent Podcast, Kathryn Sharfman, CMO and Chief Platform Officer of Sun Exchange sits down with Jennifer Gutman, Director of Strategy at Oktopost to discusses the necessity of balance in decision making, communication, leading teams, transformation and how that balance impacts the success of both short and long-term outcomes.