While many may still view Instagram as a great place to post pictures, more and more video is being consumed on the platform. According to Kati McGee, Instagram Lead for Facebook’s small and midsize (SMB) team, just in the past three months alone time spent watching video on Instagram has jumped 40%.

In a recent conversation with Kati during an event Facebook and Instagram held National Small Business Week, Kati shared how small businesses can use Instagram’s advertising platform to reach more targeted audiences with video. She also shares how many small businesses are using Instagram as a second storefront to complement the eCommerce efforts.