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Katie Baca-Motes, MBA, (https://www.scripps.edu/science-and-medicine/translational-institute/about/people/katie-baca-motes/) is Senior Director, Strategic Initiatives at the Scripps Research Translational Institute, and Co-Founder of the Scripps Research Digital Trials Center (https://digitaltrials.scripps.edu/). Katie leads various initiatives, including launching their new Digital Trials Center, focusing on expanding the institute's portfolio of decentralized clinical trial initiatives including: DETECT, a COVID-19 research initiative, PowerMom, a maternal health research program and PROGRESS, an upcoming T2 Diabetes/Precision Nutrition program, as well as overseeing the institute’s role in the NIH "All of Us" Research Program as a Participant Center. The Scripps Research Translational Institute (SRTI), was founded in 2007 with the aim of individualizing healthcare by leveraging the remarkable progress being made in human genomics and combining it with the power of wireless digital technologies. The Scripps Research Digital Trials Center, a part of SRTI, leads groundbreaking studies that address the world’s most pressing health concerns, by pioneering “site-less” clinical trials, leveraging rapidly evolving digital health technologies to re-engineer the clinical trial experience around the participant, rather than the research site. Katie’s past experience includes managing behavioral research projects with SRTI, Walt Disney Company, Aetna, Janssen, and others, and her research projects over the years have leveraged insights from behavioral economics and other social sciences in areas like improving clinical trial enrollment, increasing the return on incentive schemes, understanding the psychology behind consumer decisions, identifying effective donor communication, increasing the effectiveness of corporate wellness programs and improving patient outcomes. Katie has a BS in Biology and Chemistry from The University of New Mexico, and an MBA from University of California, San Diego - Rady School of Management.

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