Cardiff School of Art & Design

Katie Carroll: How Has Attitudes Towards Pets Impacted the Growth of the Pet Portrait Industry?


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This episode features a conversation with Katie Carroll, a final year undergraduate student on the BA (Hons) Illustration course at Cardiff School of Art & Design, about their final year research which explores the potential for a pet portrait business through the development of a creative enterprise research proposal.

In conversation with Katie are Sarah Smith, Head of Department for Visual Communication, and David Wrenne, Senior Lecturer in Graphic Communication.

You can find out more about Katie’s work via her Instagram: @katiecarrollart and https://katiejcarroll.wixsite.com/website

If you would like to follow up on some of the ideas discussed in this episode you may find the following resources interesting:

  • Martin, B. (2008) ‘Lending to pet stores: changing attitudes toward pets mean higher spending’, Commercial lending review, 23(1), p. 37–48
  • Hawkins, R. and Williams, J. (2017). Childhood Attachment to Pets: Associations between Pet Attachment, Attitudes to Animals, Compassion, and Humane Behaviour. International Journal of Environmental Research and Public Health, 14(5), p.490.
  • Bedford, E. (2022d). How owners think about their pets in the UK 2021, by type. [online] www.statista.com. Available at: https://www.statista.com/statistics/1331585/pets-place-in-family-in-the-uk/.
  • www.npg.org.uk. (2013). News Release: Earliest Portrait of a Guinea Pig Discovered as Exhibition Reveals Unseen Painting - National Portrait Gallery. [online] Available at: https://www.npg.org.uk/about/press-old/news-release-earliest-portrait-of-a-guinea-pig
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    Cardiff School of Art & DesignBy Cardiff School of Art & Design