Katie Daniel is not your ordinary fitness center owner. Not only did she not have experience in the industry, nor was she a trained athlete. She simply had a passion for doing something different... A fitness center designed for bad-a$$ women who wanted a unique experience.

She started the business a year before the pandemic. Fortunately, she already had momentum and was able to keep going through those extraordinary times. Since then, she's continued to grow as a leader. Unlike so many of her peers, she has gotten past the "founder's trap" and has created a sustainable business with a team that runs the studio without her.

She also shares some great insights into navigating the highs and lows of being a business owner. "Everybody tells you it's going to be an emotional roller coaster, and then you don't really understand the gravity of it until you are on the roller coaster"!

Her sights are set on greater things. First, she's about to have her first baby, so that's reason to celebrate! But she is also developing plans for turning Ambition Fitness into a franchise. And based on her energy and drive, I have no doubt she will succeed.