Katie Davison is SVP, Digital Strategy and Business at Minor League Baseball, an organization in charge of 14 leagues and 160 ball clubs. The conversation jumps from the need to storytell and better understand the fan, to goat yoga at the park, and other brands she admires in the space. They stream nearly 6,700 live games a year and as you will hear, they are investing in new technologies and content ideas to evolve with the future fan.