Dorm Room to Board Room

Katie Diasti | Building Viv from a Class Project to 2,000 Stores


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On today's episode, Katie Diasti, Forbes 30 Under 30 winner and founder of Viv Period Care, shares her journey of transforming a class-project idea into a successful business, navigating fundraising and breaking ground in the period care industry. Viv is reimagining menstrual health with its toxin-free, sustainable and accessible product line, gaining significant traction in the market. Madi and Katie's conversation touches on the challenges faced by female founders, the importance of being passionate and persevering, as well as innovative marketing strategies, like leveraging TikTok for education and community-building.

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Dorm Room to Board RoomBy Madison Rifkin