Katie Peninger, VP of Account Service & Business Growth at Lewis Communications and VP of Membership Engagement for AMA Nashville, joins The Spark to share her journey from designer to agency leader. She reflects on bold marketing choices, mentoring, Nashville's creative evolution, and why intentionality and relationships are at the heart of strong client partnerships. Katie also highlights the power of networking, her community involvement, and how technology like AI is shaping the industry.

Timestamps:

• 02:00 – From graphic design to account leadership

• 09:16 – Insights from the Kentucky Bourbon Trail campaign

• 12:16 – What "bold marketing decisions" really mean

• 18:15 – Advice for young professionals entering agencies

• 24:29 – The importance of communication over Slack/email

• 32:01 – Nashville's growing creative community

• 37:17 – Exploring AI's impact on marketing

What You'll Learn:

• How Katie transitioned from designer to agency leader

• The meaning of bold marketing decisions behind the scenes

• Why strong client partnerships depend on trust and communication

• How Nashville's creative community continues to evolve

• Why networking creates lasting opportunities

• How AI is reshaping the future of agencies

Subscribe to The Spark and never miss an episode featuring Nashville's most inspiring creative leaders.

Learn More & Connect:

• Creative Assembly: https://creativeassemblynashville.com

• Connect with Katie Peninger: https://www.linkedin.com/in/katiepeninger/

• Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner

• Thanks to our Sponsor - Snapshot: https://snapshotinteractive.com

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