This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Katie Perry. Katie is the VP of Marketing at Public, a social investing app that makes it possible to own the companies you believe in, with any amount of money — commission-free.

We discuss how to use marketing to differentiate your product, leveraging creators to grow Public, why Scott Galloway joined the platform, and the importance of using a community to build a dedicated user base.

Follow Katie on Twitter: https://twitter.com/katieeperry?lang=en Follow Katie on Public: https://public.com/katiep

Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/ 

Produced by Courtnie Lewis: https://www.courtnielewis.com

Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A