Our CEO Tim Cofer is joined by Katie Webb, VP of Marketing Innovation, to explore findings from our first-ever State of Beverages 2025 Trend Report. What’s driving beverage choices in 2025? Think flavor over function, generational shifts, and the emotional connections we all have to what we sip. Plus, they sample two of 7UP’s newest offerings—Tropical and Endless Summer—developed with exactly those trends in mind.

Beverage Highlights: 7UP Watermelon & Strawberry, 7UP Tropical

State of Beverage Trends Report:

https://www.keurigdrpepper.com/keurig-dr-pepper-unveils-first-ever-state-of-beverages-report/