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January 14, 2023

Katie Welch — The CMO Role & Working With Selena Gomez

40 minutes

Katie Welch is the CMO of Rare Beauty, one of the most beloved beauty brands to have launched in recent years (and certainly one of the most popular celebrity brands if my TikTok comments are any indication). She was also the CMO of Hourglass Cosmetics and before that worked both in CPG and on the agency side gaining a reputation as a talented marketer and brand storyteller. Katie is also active on TikTok where she shares career advice & tips on how to break into beauty to an audience of 86K+ followers.

In this episode we discuss:

What is a CMO?

What the best CMOs do skillfully

Brand marketing vs. product marketing vs. consumer marketing

What it's like to work with Selena Gomez

Why Katie said yes to joining Rare Beauty in 2019

How Rare Beauty launched during a pandemic in 2020

Why knowing your "why" as a brand is the key to success

The advice Katie would give her 22-year-old self

You can follow Katie on TikTok here

...more