In our conversation, Katrena Friel discusses the importance of building a sustainable revenue model for projects. She emphasizes a dual approach where one can test the model in the background while gradually transitioning to it, ensuring that it proves effective before fully committing to it. This strategy allows for a smoother transition and minimizes risks associated with abandoning existing revenue streams.

Takeaways

• Building a sustainable revenue model is crucial.
• Testing a model in the background can reduce risks.
• A dual approach allows for gradual transition.
• Proving the model's effectiveness is essential before commitment.
• Maintaining existing revenue streams during transition is important.
• Flexibility in approach can lead to better outcomes.
• Understanding the project funding dynamics is key.
• A well-structured plan can enhance project success.
• Gradual implementation can lead to more confidence in the model.
• Collaboration can strengthen the revenue generation process.

Chapters

00:00
Introduction to Katrina Friel and Her Business

20:39
Katrina's Journey into Coaching and Business Development

25:42
Navigating Economic Challenges as an Entrepreneur

28:42
The Importance of Personal Branding

31:12
Target Audience and Technology Savviness

32:28
Sales Strategies and Platforms for Success

35:58
Closing Thoughts and Free Discovery Session