Sports Business Strategy

Katrina Palanca - Director of Sponsorship Operations & Strategy (Twitch Properties)


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After a week delay, we're back with another episode, just in time to celebrate Women's History Month! First, the crew has their own mini-discussion on WHM in relation to sports (0:30) before bringing on Katrina to talk about all things esports/gaming -- and, as it turns out, music and traditional sports, too! (8:45). Near the end, Katrina & Brittany share more compelling stories about what it's like being a woman in sports, the importance of allies stepping up, and things we can do to change the current dynamic (41:40).


As always, this episode is brought to you by St. Lucia. Not the band, which plays our outro every week, but the country that doesn't pay us anything to be the official sponsor of the podcast. We are terrible negotiators.

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Sports Business StrategyBy Armaan Ahluwalia, Will Eidam, & Brittany Ramos

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