Deborah Benton of Willow Growth Partners interviews Katy Perry and De Soi CEO Scout Brisson about the founding of their sparking non-alcoholic apéritif brand, what made them want to tackle this specific beverage category, and how they've brought the brand's vision to life. 

Recorded Feb 29, 2024 at the Upfront Summit.

Deborah Benton of Willow Growth Partners interviews Katy Perry and De Soi CEO Scout Brisson about the founding of their sparking non-alcoholic apéritif brand, what made them want to tackle this specific beverage category, and how they've brought the brand's vision to life. Recorded Feb 29, 2024 at the Upfront Summit.

Katy Perry Redefines Beverage in the Non-Alcoholic Space with De Soi

The Upfront podcast features a variety of guests to discuss startups, venture capital, and current events - providing an insider's view into entrepreneurship and technology.

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Katy Perry Redefines Beverage in the Non-Alcoholic Space with De Soi

Katy Perry Redefines Beverage in the Non-Alcoholic Space with De Soi