💥I am so excited about this week's guest! She is a person I admire for several reasons….

💥Like the fact that she started one of the most popular brands in the endurance sports industry only few years ago, and she is already killing it! Or the fact that the quality of her products is really good. Or the fact that she is a super nice person!

💥I'm talking about Kay Martin, founder and owner of BOCO Gear, leader in all things technical headwear and performance gear

💥If you like running or cycling, and you've ever done any kind of race from 10ks, to all kinds of triathlons, you have probably worn a Boco Gear hat or visor before.

💥On this conversation, Kay talks about how and why she started her company. The things she learned from her professional career that prepared her to successfully build BOCO Gear since day one.

💥She also talks about the early days of BOCO Gear and what it takes to build a business…One hat at a time…and more, a lot more!

💥Don't forget to check out BOCO Gear online at bocogear.com. And on Instagram it is @bocogear

💥Don't forget to follow Dig Deep on Instagram at @digdeepboco