Have you ever kayaked Pictured Rocks? Meet one of the owners who can make this experience happen for you! Bill Duckwall, the owner of Paddling Michigan, recounts his journey from being a commercial pilot to establishing a thriving adventure company offering kayaking tours, lodging, and more in Munising, Michigan. He discusses the challenges of staffing in a small town, the expansion of his business to include various adventurous packages, and how listening to customers' needs has driven his business growth.

Links:

Paddling Michigan Website: https://www.paddlingmichigan.com/

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Show Notes:

00:00 Introduction and Initial Challenges

00:26 Welcome to Total Michigan

01:02 Meet Bill Duckwall of Paddling Michigan

01:15 What is Paddling Michigan?

02:02 The Beauty of Pictured Rocks

02:46 Bill's Background and Journey to Michigan

04:42 The Birth of Paddling Michigan

08:13 Expanding the Business

09:15 Challenges in Staffing

12:55 Uncle Ducky and Business Diversification

14:51 Vacation Packages and Offerings

22:09 Seasonal Operations and Charter Fishing

23:31 Listening to Customers and Final Thoughts

24:46 How to Find Paddling Michigan

25:42 Conclusion and Farewell